FRNSHX - The Future of Furniture Retail

Introducing FRNSHX / The Future of Furniture RetailAUGMENTED REALITYLearn how Innovation is reaching also the Luxury side of Retail. Enhance your Home Shopping experience using our Augmented Reality integrated system through the FRNSHX iOS Mobile App. Find out how your new furniture fits the space where you want to place it before you press the online purchasing button.MissionOur vision is to be the world’s most customer–centric company in the furniture market, to build a space where people can find any design-related item they might want to buy online, supported and continuously followed by experts.Each product has been re-created in a 3D Model version and integrated with a Augmented Reality system available for the iOS mobile devices, to perform an even more astonishing online purchasing experience.DynamicsFRNSHX allows its customers online shopping from the Earth’s biggest selection of design pieces from high-end furniture Stores around the globe at the lowest prices available in the market for those pieces.People can ask for 3D design project rendering(s) of their space(s), for free and without any obligation to purchase.Just contact our architects and ask for advice, feedback, 3D project rendering of your space(s), Feng Shui, Bio-architecture and much more.Worldwide Shipping and Assembly is centralized and provided by the platform.Each item object of transaction between purchaser and vendor results therefore sold on behalf of the vendor itself.Purchasers will exclusively relate with the platform for any kind of request (technical, formal, confidential) and for returns.This whole model guarantees not only a huge range of pieces to shop, from the established luxury brands of the market to the most impressive new designers, but also all the opportunities provided by the 3D innovation.Upload the space-map(s), describe your expectations, receive the project(s) For 15 years our architects have been working alongside with each customer in the design and customization of the space. Our ability to develop projects not only sophisticated, innovative and design-and-details oriented, but also tailor-made, is our strength.Our Vision is the one which believes that the most pleasant sensations when beeing at Home is to deeply feel that the space is entirely customized on the base of not only your preferences, but also your habits and needs.We believe the key elements of the design to be the elements decorating the space. A huge, wonderful place may often look poor and sad if is not decorated with the right pieces, fitted exactly for that space.Each product, here on FRNSHX, can be chosen in several combinations of components, sizes, colours, materials, gadgets, functionalities, etc., often making it not an easy way for users to make their best choice alone.Are you looking for the right furniture for your home? The perfect home is all about balance. Between elegance and functionality, creativity and modernity. Here you will find a variety of ideas for interior decoration that address all needs. The right combination of design for every space. You will find the perfect product in our vast collection, which includes tables, sofas, accessories, beds, desks, bookcases, armchairs, chairs in many shapes, styles and colors. Furthermore, we deal with the most luxurious brands, including: Cassina, Poltrona Frau, Kartell, Cattelan Italia, Bonaldo, Kettal, Twils, Lema, Tonelli Design, Glas Italia.Our goal is to create unique pieces that can enrich your every day life with a touch of Design. In fact, you’ll find the entire collection on our e-shop.

Good architecture is neither the result of rejection nor of replication of history

Le Corbu RAM Stern Stitch x

This article was originally published by Common Edge as “Architecture Ignores History At Its Own Peril.”

Gravity is indisputable. In fact, for architects, gravity has a special meaning.  it is the most important force to be dealt with. Also weather, materials and energy matter; but they have local realities, that depends on their location.

Besides gravity, there is another important element in the world of design: history. History plays a fundamental role in the mind of designers, about what is to be built.

Architecture has a real problem, a real duality: dealing with history is like eating food. We all have to eat, but to some eating meat is both unhealthy and immoral. Instead, for other people eating an hamburger is not a problem.

Architecture, in fact, is bipolar. History can be rejected like a Vegan with animal food, or history is the basis of design, like meat is the essential protein for a carnivore.

Both fundamental takes on history do not recognize essential truths.

The loss of history in architectural design is a real problem. History, in fact, is a constant, not a “then” and “now”. History, and time, is a given, an inevitability. And architects can’t freeze time. We do not control future history.

Architects do not create and shape history.

architettura svizzera x

It is easy for designers to use history as a crutch; and avoid the harder truth that no building is created in a vacuum of time. Buildings are of our culture, neither unprecedented nor replicated. No imitation of the past makes new buildings anything other than new. No abstract aesthetic can effectively deny the world that surrounds it.

The advent of Artificial Intelligence will happen soon enough; and the only legitimate value beyond aesthetics architecture can offer our culture will be the human creativity that no technology can imitate, regardless of style.

Technology changes buildings, no matter what magical thinking of style-based rationalization we apply. No one said, “We need taller buildings, let’s invent steel.”. Steel happened and skyscrapers resulted from it. That historic fact changed everything; central heating, facades, electricity, elevators. Every technological change creates aesthetic change; because if used it has visual and functional realities.

My guess is that this century’s technological upheaval will pivot off of AI. In this era where our cultural literacy often devolves to the depth of a Twitter war, the only way human creativity is undeniably important is in the truth of its reality in history. That means that architects, the architectural media and the academic engine could all benefit from a pause from their defensive rituals and look at the larger picture.

The breadth of architecture in training, practice and publication needs to be as diverse as history, not as self-serving and exclusive as any individual project’s polemic. That means putting an end to the present style-conscious sorting of what is celebrated and taught.

There are specific ways of thinking about architecture that are simply not interacting in today’s culture. These distinctions are evident in the institutions that are full of media exposure. That laud the teaching of the bipolar mindset of architectural expression. But websites and magazines publish very consistent aesthetics; so why not open up editorial policies to provide exposures of every “type”? In the places I have been, and the people that I know, there is often lip service but an aesthetic herding to one of the two paths of dealing with history (love and hate). So schools need to explore aesthetic diversity, and hire designers as teachers with a range of outlooks. From abstract, to ethnocentric, to historicist and technocratic. And everything in between.

I am sure there are those who loudly declare that we have diversity now, that the distinctions are simply diversions of preference. But pick up a magazine, or look at a blog, go to a design jury at a college. The segregation of approaches between the history-worshipping and the history-denying is pretty effective between these institutions. History itself does not reference or deny itself. Because history is what all our culture is, not just the parts we prefer. I think we either open up our bandwidth to reflect all of architecture in our teaching, sharing and making of buildings, or the coming universal sorter of AI will make choices for us; like the predetermined routes on our GPS.

There are no easy answers for a time when change will be radical and pervasive. We know just enough to know what we don’t yet know. Older architects cannot know what the questions will be in the next generation’s unavoidable melding with A.I.; but this older architect can see how our natural impulse to create “style” as a defense mechanism is a dinosaur of my time.

The facts of perspective and creativity can become mute and invisible in the coming tidal wave. If we defer to what is as easy as our GPS, we cease to see the landscape of history, and do not know where we’re going; simply because we do not need to. If we come to trust only what is provided by the technology alone, we willfully ignore the vital creativity that is the essence of our history.

Forgetting history would be like forgetting gravity. Architects can’t hide from the facts that history provides. Le Corbusier’s vision for Paris did not become the city’s urban future. Yale’s new residential colleges are not old. History is a part of everything, because it is the truth, not a style. In architecture, we tend to use the superficial aesthetics seen in history as a way to justify the wrecking or the reproduction of the past. But the new does not exist to simply invalidate or replicate the old. Meter and melody have to work together, or there is no music, frozen or otherwise.

Duo Dickinson has been an architect for more than 30 years. The author of eight books, he is the architecture critic for the New Haven Register, writes on design and culture for the Hartford Courant, and is on the faculty at the Building Beauty Program at Sant’Anna Institute in Sorrento, Italy.


Leave a Reply

Your email address will not be published. Required fields are marked *