FRNSHX - The Future of Furniture Retail

Introducing FRNSHX / The Future of Furniture RetailAUGMENTED REALITYLearn how Innovation is reaching also the Luxury side of Retail. Enhance your Home Shopping experience using our Augmented Reality integrated system through the FRNSHX iOS Mobile App. Find out how your new furniture fits the space where you want to place it before you press the online purchasing button.MissionOur vision is to be the world’s most customer–centric company in the furniture market, to build a space where people can find any design-related item they might want to buy online, supported and continuously followed by experts.Each product has been re-created in a 3D Model version and integrated with a Augmented Reality system available for the iOS mobile devices, to perform an even more astonishing online purchasing experience.DynamicsFRNSHX allows its customers online shopping from the Earth’s biggest selection of design pieces from high-end furniture Stores around the globe at the lowest prices available in the market for those pieces.People can ask for 3D design project rendering(s) of their space(s), for free and without any obligation to purchase.Just contact our architects and ask for advice, feedback, 3D project rendering of your space(s), Feng Shui, Bio-architecture and much more.Worldwide Shipping and Assembly is centralized and provided by the platform.Each item object of transaction between purchaser and vendor results therefore sold on behalf of the vendor itself.Purchasers will exclusively relate with the platform for any kind of request (technical, formal, confidential) and for returns.This whole model guarantees not only a huge range of pieces to shop, from the established luxury brands of the market to the most impressive new designers, but also all the opportunities provided by the 3D innovation.Upload the space-map(s), describe your expectations, receive the project(s) For 15 years our architects have been working alongside with each customer in the design and customization of the space. Our ability to develop projects not only sophisticated, innovative and design-and-details oriented, but also tailor-made, is our strength.Our Vision is the one which believes that the most pleasant sensations when beeing at Home is to deeply feel that the space is entirely customized on the base of not only your preferences, but also your habits and needs.We believe the key elements of the design to be the elements decorating the space. A huge, wonderful place may often look poor and sad if is not decorated with the right pieces, fitted exactly for that space.Each product, here on FRNSHX, can be chosen in several combinations of components, sizes, colours, materials, gadgets, functionalities, etc., often making it not an easy way for users to make their best choice alone.Are you looking for the right furniture for your home? The perfect home is all about balance. Between elegance and functionality, creativity and modernity. Here you will find a variety of ideas for interior decoration that address all needs. The right combination of design for every space. You will find the perfect product in our vast collection, which includes tables, sofas, accessories, beds, desks, bookcases, armchairs, chairs in many shapes, styles and colors. Furthermore, we deal with the most luxurious brands, including: Cassina, Poltrona Frau, Kartell, Cattelan Italia, Bonaldo, Kettal, Twils, Lema, Tonelli Design, Glas Italia.Our goal is to create unique pieces that can enrich your every day life with a touch of Design. In fact, you’ll find the entire collection on our e-shop.

Fantastic Plastic

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Dave Hakkens’ earliest instruction videos for DIY machines that recycle plastic into new everyday objects were great. But limited in their realistic capacity to make a dent in a disaster.

For Dutch Design Week Hakkens revealed version 3.0 of the project, which has involved people from across the globe from Mexico to Poland.




“This is more than just a comment on a situation,” says Hakkens, “or a project to get people thinking. We really want people to start recycling their plastic.”

The troubling issue of plastic is a design dilemma. For independent designers it is usually easier to use easy-to-access-and-manipulate materials. Machines that deal with wood and metal, for example, are relatively affordable compared to the technology  needed to work with plastic.


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Plastic Machines

“Only big industry can access plastic machines.” Hakkens says. “Molds and extractors that pop out a shape every three seconds are prohibitively expensive and it is this system that needs to change. I want small designers to be able to access it all.”

Hakkens’ solution makes sense. Rather than fight industry, he wants to design new ways to recycle and reuse plastic to avoid its inevitable landfill destination. “We need to make recycling a very normal thing,” he says, “to alter the way people think and ultimately use the material. It is a mental shift that I think will ultimately have a huge impact on a very serious problem.”

If plastic recycling stations were local and if designers and small companies were in all points of the process, the culture surrounding the material would be very different. The task would also be realistic. Rethinking and reusing one of the cheapest, easiest, and most efficient materials, not trying to get rid of it altogether. “Metal rusts, wood rots,” Hakkens says, “… plastic is cheap and easy. We can’t eradicate it completely, the problem is waste and that we currently make 350 million tonnes of it a year. Plastic packaging, for example, that just gets sent to the tip straight after use. My idea is to change this mindset and to make people embrace plastic as a precious material.”

Plastic Shop

And just because it’s local doesn’t mean people will be expected to engage with a DIY lifestyle.  “My mum is not going to set up or even touch a machine,” says Hakkens. “The plastic ‘shop’ has to be seen as a place in the village where people bring their plastic to and have it reformed into new and needed objects.”

To reveal the potential of his concept, Hakkens, for DDW17, designed and produced a collection of objects made from recycled plastic. All produced from his own machines. “My goal has been to present plastic in a new perspective,” he says. “And to inspire designers to see other options for plastic. To work in textures, colors and layers they have not previously seen.”

Already Hakkens is getting requests from big companies that want to set up plastic recycling stations themselves. “I think their motivation can be a little too much about green-washing,” he says. A little bit of recycling at the end of the process doesn’t solve it. They need to tackle the problems that they create in the first place. But the potential for change is real, and the opportunities for designers immense.”


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