FRNSHX - The Future of Furniture Retail

Introducing FRNSHX / The Future of Furniture RetailAUGMENTED REALITYLearn how Innovation is reaching also the Luxury side of Retail. Enhance your Home Shopping experience using our Augmented Reality integrated system through the FRNSHX iOS Mobile App. Find out how your new furniture fits the space where you want to place it before you press the online purchasing button.MissionOur vision is to be the world’s most customer–centric company in the furniture market, to build a space where people can find any design-related item they might want to buy online, supported and continuously followed by experts.Each product has been re-created in a 3D Model version and integrated with a Augmented Reality system available for the iOS mobile devices, to perform an even more astonishing online purchasing experience.DynamicsFRNSHX allows its customers online shopping from the Earth’s biggest selection of design pieces from high-end furniture Stores around the globe at the lowest prices available in the market for those pieces.People can ask for 3D design project rendering(s) of their space(s), for free and without any obligation to purchase.Just contact our architects and ask for advice, feedback, 3D project rendering of your space(s), Feng Shui, Bio-architecture and much more.Worldwide Shipping and Assembly is centralized and provided by the platform.Each item object of transaction between purchaser and vendor results therefore sold on behalf of the vendor itself.Purchasers will exclusively relate with the platform for any kind of request (technical, formal, confidential) and for returns.This whole model guarantees not only a huge range of pieces to shop, from the established luxury brands of the market to the most impressive new designers, but also all the opportunities provided by the 3D innovation.Upload the space-map(s), describe your expectations, receive the project(s) For 15 years our architects have been working alongside with each customer in the design and customization of the space. Our ability to develop projects not only sophisticated, innovative and design-and-details oriented, but also tailor-made, is our strength.Our Vision is the one which believes that the most pleasant sensations when beeing at Home is to deeply feel that the space is entirely customized on the base of not only your preferences, but also your habits and needs.We believe the key elements of the design to be the elements decorating the space. A huge, wonderful place may often look poor and sad if is not decorated with the right pieces, fitted exactly for that space.Each product, here on FRNSHX, can be chosen in several combinations of components, sizes, colours, materials, gadgets, functionalities, etc., often making it not an easy way for users to make their best choice alone.Are you looking for the right furniture for your home? The perfect home is all about balance. Between elegance and functionality, creativity and modernity. Here you will find a variety of ideas for interior decoration that address all needs. The right combination of design for every space. You will find the perfect product in our vast collection, which includes tables, sofas, accessories, beds, desks, bookcases, armchairs, chairs in many shapes, styles and colors. Furthermore, we deal with the most luxurious brands, including: Cassina, Poltrona Frau, Kartell, Cattelan Italia, Bonaldo, Kettal, Twils, Lema, Tonelli Design, Glas Italia.Our goal is to create unique pieces that can enrich your every day life with a touch of Design. In fact, you’ll find the entire collection on our e-shop.

Failing Forward



At the core of Restoration Station is the belief that craft and making can help people to recover from addiction – Failing Forward. And find a route back into society and self-worth. Yet, despite this moving ethos, the personal narrative of the workshop’s volunteers, who every day apply the conventions and techniques of carpentry to return furniture to its former glory, leaves no trace in the final work.

Eschewing former glory in favour of unique furniture. Designer Yinka Ilori has collaborated with the London social enterprise on a heartening project for the London Design Festival. The collaboration marks a significant change in the workshop’s practice. With Ilori’s help, the volunteers fixed the broken furniture. And transformed it into something entirely different by channeling their personalities into the pieces.


In two workshops, the volunteers each selected an item of furniture and used colour “as a catalyst to tell their stories”. The format was open and organic, allowing volunteers express themselves in their own way. “Any ‘mistake’ that they make in the process could end up being the most powerful part of their narrative.” explains the London-based Nigerian designer renowned for his distinctive approach to upcycling.

Using vibrant, contrasting colours and patterns reminiscent of African print designs, llori turns old chairs into expressions of personal stories. Through the workshops, an unexpected social dimension to his work revealed itself. The act of restoring furniture in an expressive way encouraged volunteers to consider both craft and personal ‘mistakes’ in a more positive way. While the opportunity to sell the furniture through the London Design Festival is one step closer towards changing the stigma around addiction. Says Ilori:


In Life…

“In life – whether you are a doctor, lawyer, architect or artist – everyone learns their skills or trade from someone else’s wisdom and experience. My work has been inspired by lots of different people along the way and I strongly feel that knowledge is there to be shared. I want the next generation of creatives to be inspired.”

The result is a collection that references the lives of Restoration Station’s team of volunteers. People in long-term recovery who are developing their skills. Building their confidence and increasing their prospects of finding meaningful employment in the future. The money made from sales will be reinvested in the initiative.



Wouldn’t it just have been easier to donate money? No, explains Ilori:
“Time and direct contact with people is far more valuable than throwing money (or furniture) at an initiative. I am sure that this experience will teach me as much as it will the volunteers and I am really grateful for that. I have always wanted to participate in a social initiative and having grown up in an area where people have been in similar positions to that of Restoration Station volunteers. And have not been given a second chance, this project is close to my heart. When you’re young you feel helpless in these situations. But now, all these years later, having the opportunity to give back and share my knowledge means a lot.”


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