FRNSHX - The Future of Furniture Retail

Introducing FRNSHX / The Future of Furniture RetailAUGMENTED REALITYLearn how Innovation is reaching also the Luxury side of Retail. Enhance your Home Shopping experience using our Augmented Reality integrated system through the FRNSHX iOS Mobile App. Find out how your new furniture fits the space where you want to place it before you press the online purchasing button.MissionOur vision is to be the world’s most customer–centric company in the furniture market, to build a space where people can find any design-related item they might want to buy online, supported and continuously followed by experts.Each product has been re-created in a 3D Model version and integrated with a Augmented Reality system available for the iOS mobile devices, to perform an even more astonishing online purchasing experience.DynamicsFRNSHX allows its customers online shopping from the Earth’s biggest selection of design pieces from high-end furniture Stores around the globe at the lowest prices available in the market for those pieces.People can ask for 3D design project rendering(s) of their space(s), for free and without any obligation to purchase.Just contact our architects and ask for advice, feedback, 3D project rendering of your space(s), Feng Shui, Bio-architecture and much more.Worldwide Shipping and Assembly is centralized and provided by the platform.Each item object of transaction between purchaser and vendor results therefore sold on behalf of the vendor itself.Purchasers will exclusively relate with the platform for any kind of request (technical, formal, confidential) and for returns.This whole model guarantees not only a huge range of pieces to shop, from the established luxury brands of the market to the most impressive new designers, but also all the opportunities provided by the 3D innovation.Upload the space-map(s), describe your expectations, receive the project(s) For 15 years our architects have been working alongside with each customer in the design and customization of the space. Our ability to develop projects not only sophisticated, innovative and design-and-details oriented, but also tailor-made, is our strength.Our Vision is the one which believes that the most pleasant sensations when beeing at Home is to deeply feel that the space is entirely customized on the base of not only your preferences, but also your habits and needs.We believe the key elements of the design to be the elements decorating the space. A huge, wonderful place may often look poor and sad if is not decorated with the right pieces, fitted exactly for that space.Each product, here on FRNSHX, can be chosen in several combinations of components, sizes, colours, materials, gadgets, functionalities, etc., often making it not an easy way for users to make their best choice alone.Are you looking for the right furniture for your home? The perfect home is all about balance. Between elegance and functionality, creativity and modernity. Here you will find a variety of ideas for interior decoration that address all needs. The right combination of design for every space. You will find the perfect product in our vast collection, which includes tables, sofas, accessories, beds, desks, bookcases, armchairs, chairs in many shapes, styles and colors. Furthermore, we deal with the most luxurious brands, including: Cassina, Poltrona Frau, Kartell, Cattelan Italia, Bonaldo, Kettal, Twils, Lema, Tonelli Design, Glas Italia.Our goal is to create unique pieces that can enrich your every day life with a touch of Design. In fact, you’ll find the entire collection on our e-shop.

Eco Sustainability In Furnishing


In recent years the value of environmental sustainability has spread exponentially to influence, in many ways, our daily choices. The continuous search for products that respect the environment could not avoid a manifestation in one of the sectors of greatest involvement of our life. That of the furniture. Furnitures, in fact, contribute to creating our living space, and they tacitly tell a lot about our habits and our lifestyle. These are the motivations that push companies, designers and architects to propose eco-sustainable furniture made of biodegradable materials. Which can easy disposed of with minimal environmental impact.

Using the Right Materials

Furnishing the house in an eco-friendly style means asking yourself a few more questions. It is not enough to know in what materials furnitures are made, you need to know their origin, the processing, and the possibility of recycling them. Minacciolo knows this well and uses natural materials. For example: PEFC certified wood, non-toxic solvents and varnishes and systems within the company, with high energy efficiency, thus proposing furnishings that reflect an authentic and natural ethics. The same philosophy is adopted by London Art, which use for their wallpapers ecological glues made from water-based vegetable resins. Thus ensuring durable and functional products. Beyond what you can find on the market, another way to ensure the sustainability of furniture is to produce them. With recycled products such as straw, cork, bamboo and cardboard that, properly treated, can become stiff as marble and we can use them to create stable and safe furniture. The current landscape of eco-sustainable design sees the birth of  the first associations. They deal with “furnishing by recycling”, an art without borders where the only limit is in our imagination.



EcoDesign Youth

A real example of Ecodesign, a discipline in perfect balance between aesthetics and creativity, is that one of Laboratorio Linfa that, in 2008, inaugurates Ecodesign Youth. A training experience for young people. In fact, it involves the design and the self-construction of eco sustainable furnishing accessories using only recycled and inventive products. During the meetings it is possible to build chairs, bookcases, tables and small tables. Using pallets, common wooden pallets, or by reusing plastic bottles or cans to create original lamps. The vision is that of a continuous cycle of use and reuse of materials that we can recycle indefinitely. Without producing waste. The idea of owning an object in the home that brings with it a past history, which was different in the past and has now turned into something new, is fascinating for many.



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