FRNSHX - The Future of Furniture Retail

Introducing FRNSHX / The Future of Furniture RetailAUGMENTED REALITYLearn how Innovation is reaching also the Luxury side of Retail. Enhance your Home Shopping experience using our Augmented Reality integrated system through the FRNSHX iOS Mobile App. Find out how your new furniture fits the space where you want to place it before you press the online purchasing button.MissionOur vision is to be the world’s most customer–centric company in the furniture market, to build a space where people can find any design-related item they might want to buy online, supported and continuously followed by experts.Each product has been re-created in a 3D Model version and integrated with a Augmented Reality system available for the iOS mobile devices, to perform an even more astonishing online purchasing experience.DynamicsFRNSHX allows its customers online shopping from the Earth’s biggest selection of design pieces from high-end furniture Stores around the globe at the lowest prices available in the market for those pieces.People can ask for 3D design project rendering(s) of their space(s), for free and without any obligation to purchase.Just contact our architects and ask for advice, feedback, 3D project rendering of your space(s), Feng Shui, Bio-architecture and much more.Worldwide Shipping and Assembly is centralized and provided by the platform.Each item object of transaction between purchaser and vendor results therefore sold on behalf of the vendor itself.Purchasers will exclusively relate with the platform for any kind of request (technical, formal, confidential) and for returns.This whole model guarantees not only a huge range of pieces to shop, from the established luxury brands of the market to the most impressive new designers, but also all the opportunities provided by the 3D innovation.Upload the space-map(s), describe your expectations, receive the project(s) For 15 years our architects have been working alongside with each customer in the design and customization of the space. Our ability to develop projects not only sophisticated, innovative and design-and-details oriented, but also tailor-made, is our strength.Our Vision is the one which believes that the most pleasant sensations when beeing at Home is to deeply feel that the space is entirely customized on the base of not only your preferences, but also your habits and needs.We believe the key elements of the design to be the elements decorating the space. A huge, wonderful place may often look poor and sad if is not decorated with the right pieces, fitted exactly for that space.Each product, here on FRNSHX, can be chosen in several combinations of components, sizes, colours, materials, gadgets, functionalities, etc., often making it not an easy way for users to make their best choice alone.Are you looking for the right furniture for your home? The perfect home is all about balance. Between elegance and functionality, creativity and modernity. Here you will find a variety of ideas for interior decoration that address all needs. The right combination of design for every space. You will find the perfect product in our vast collection, which includes tables, sofas, accessories, beds, desks, bookcases, armchairs, chairs in many shapes, styles and colors. Furthermore, we deal with the most luxurious brands, including: Cassina, Poltrona Frau, Kartell, Cattelan Italia, Bonaldo, Kettal, Twils, Lema, Tonelli Design, Glas Italia.Our goal is to create unique pieces that can enrich your every day life with a touch of Design. In fact, you’ll find the entire collection on our e-shop.

Biologists Would Love to Program Cells as if They were Computer Chips

asimov

Biologists Would Love to Program Cells as if They were Computer Chips

A startup of biologists is selling “circuits” for making drugs and chemicals inside bacteria.

Sitting in his startup lab space on the outskirts of MIT’s campus, Alec Nielsen opens his laptop and types in instructions for a genetically modified yeast cell that will glow yellow. He tells the program what sugars he plans to feed the cell—arabinose and lacctose—and specifies that it should make a fluorescent protein normally found in jellyfish.

The computer takes about 60 seconds before spitting out a list of roughly 11,000 letters of DNA, along with what looks like a circuit diagram.

Nielsen heads a startup called Asimov that is trying to automate the design of sophisticated genetic modifications. Its software, called CELLO, is modeled on the type used to plan electronic circuits and computer chips with billions of transistors.

asimov

Biology research, for the most part, is experimental. You don’t know what will work until you try it. But Asimov thinks it can take some of the guesswork out of making engineered organisms. “We decided a couple of years ago to take this very complex problem and make it as simple as programming a computer,” says Christopher Voigt, an MIT professor who is a cofounder of the company. “We starting thinking of how to pull the tools of electronic circuit design into genetic circuit design.”

Manufacturing proteins, biofuels, or chemicals inside cells isn’t new. That is where insulin, alcohol, and the enzymes in laundry detergent come from. But getting a microbe to make what you want—when you want—without dropping dead from the effort isn’t easy.

Today

Now scientists are designing a new generation of organisms that do more than continuously pump out gene products like factories. They want them to sense and respond to environmental cues, turn on at certain times, or become smart cancer drugs that are deadly only inside a tumor.

A few products with such “switches” in them are already in development. A company called Synlogic is testing bacteria with a gene circuit in it that people are swallowing as part of a clinical trial. Big drug companies have started acquiring startups with ideas for new cancer-fighting cells.

asimov

Voigt’s lab spent the last decade developing genetic switches that perform basic logical tasks, such as waiting for two biological signals before turning on.

In 2016, he, Nielsen, and others demonstrated the CELLO software, which so sped up genetic design that they were able to build 52 such circuits in about a week’s time. More than two-thirds actually worked. “It condenses years of work into a few weeks,” Voigt says. “We spent a lot of time figuring out why the basic elements fail and how to fix them, and how to insulate the system so they would work in all different combinations.”

Asimov raised funds from Andreessen Horowitz, the Silicon Valley venture capital firm, which has a $450 million fund it is investing in biotech companies that incorporate concepts from software or computer engineering. Asimov’s plan is to design circuits for customers and deliver the DNA constructs they need.

If biological design can be made more predictable, Nielsen sees few limits on what it could be used for. “We think genetic circuits will start appearing in all of the products that touch our lives every day, from foods to clothes to medicines,” he says.

asimov


 

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